日本进口·井村屋 水果味雪糕球 170ml Japan Imuraya Ball Ice-Cream 170ml

The design for Imuraya's Ball Ice Dessert Series is made to be exciting to look at, communicating the ingredients as it is with a sense of freshness and reminiscence.
 
This product was borne as "Melon Ice" in 1973. Since then, its product name and package design, as well as its flavour and overall lineup was continuously renewed until this day.
At the time of its first launch, melons were a luxury, and it was a fruit that people could not get a taste of. Due to this, the product was made from our "wish for many people to easily enjoy even just the feeling of a melon".

From that, we used a container bearing the form of fruits. We began selling the product in plastic bags, but in order to convey its "form", its most distinctive feature, we changed to shrink wrapping, and printed its packaging label to bring out the shape  of the container.

井村屋的雪糕球系列的设计是为了让人看了很兴奋，以一种新鲜感和回忆的方式来传达成分。

这个产品在1973年以 "甜瓜冰 "的名义诞生。从那时起，它的产品名称和包装设计，以及它的味道和整体阵容不断地被更新，直到今天。

在其首次推出的时候，甜瓜是一种奢侈品，是人们无法品尝到的一种水果。因此，该产品是由我们 "希望许多人能够轻松地享受甜瓜的感觉 "而制作的。
由此，我们使用了一个承载水果形式的容器。我们开始用塑料袋销售该产品，但为了传达它的 "形式"，即它最明显的特征，我们改为收缩包装，并印制包装标签，以突出容器的形状。